How to write a report and its impact on business

The headline is one of the most important elements of an ad report and should be attractive enough to encourage the audience to read further. By following a few simple tips and a little creativity, you can write a suitable and catchy headline.

Consider your persona.

Now that you have gained the necessary knowledge and information about the tone, style, and personality of your brand’s audience and the site publishing the report, use it to help you arrange and weigh words, and write an attractive headline with a tone that suits the audience and makes them interested in reading the rest of the ad report.

State the main topic.

The headline should convey your main topic and introduce it to the audience. You can create a sense of need in the audience and raise a question, making them want to read the rest of the text.

Pay attention to whether the title is vague or clear.

As mentioned earlier, when a user reads a news or educational text, excessive ambiguity can lead to negative feedback and prompt the audience to take a stand and abandon the text at the very beginning. Of course, it is better to have a little ambiguity in the headline to create a question or need in the audience’s mind and encourage them to read the main body.

Use phonetics.

You can create rhythm in the reader’s mind and make your headline more engaging by using a little phonetics.

Don’t use words like “best” or “wonderful”.

It is best to avoid using such words as much as possible, because they give the audience a sense of advertising and are highly exaggerated, leading them to read the text with an advertising perspective.

At this point, the reader has read your headline and is encouraged to follow the text. Now it is time to encourage them to read the rest of the text by writing a good summary. Before the user enters the main part of the text, it is better to provide a summary of the entire content in 30-40 words. This introduction prepares the user to enter the main text. Since the number of words in this part is very small, avoid reviewing and writing details and present the essence and extract of your content, away from any ambiguity, and with a completely clear expression.

You can make your main claim here and prove it in the main body, or tell the user what they will achieve when they follow the text to the end. For example, if your goal is to promote and sell weight loss products, you can write, “We will introduce you to some long-term weight loss methods below,” and elaborate in 30 to 40 words.

A very important point to pay attention to when writing a powerful ad report is the main body. The words should be arranged so that the user receives valuable, useful content and is encouraged to read to the end and see your call to action. If 20-30 percent of your content is advertising that introduces your brand, product, or service, it is sufficient and acceptable. It is also better to limit the report to 800 to 1200 words.

Choose a smart and purposeful topic.

You can use keyword research tools and Google suggestions to choose a topic. Look for a topic that is not only highly searched and relevant to your field, but also something that you can be sure you can create useful and valuable content for your audience.

Engage the audience emotionally.

As mentioned earlier, to write an engaging ad report, be sensitive in your word choice and consider the tone and taste of your brand’s audience and the publishing site. Also, be aware that this content is your writing, so it should resonate with your unique tone and voice and engage the audience.

You’ve probably heard the saying that people buy with emotion, not logic. So, you can tell a compelling and compelling story that illustrates the problem your brand is trying to solve. Since the text is fictional, it engages the audience and fosters greater empathy.

Be the storyteller of your brand’s compelling story.

Keep in mind that people are not willing to pay for your product or service, but they will buy from you to achieve the results your product offers, such as self-confidence, health, and beauty. So tell your story by presenting a problem and stimulating the user’s empathy. Finally, help him solve the problem you have created in his mind and introduce your product or service.

Use different examples to make your point more eloquently. For example, if your product promotes weight loss, you could tell the story of someone who is overweight and describe the daily struggles and long-term negative effects of obesity they face. Finally, introduce your product to help the user treat obesity and lose weight.

Many marketers use storytelling to promote their products or services. Interestingly, people are more receptive to storytelling than to colorful advertisements across various media, and it is likely that attention to your brand and purchases of your product will ultimately increase and be welcomed.

Use experts.

You can also use quotes and interview experts and ask them to give their opinions about your product or service. Keep in mind that quotes are mostly opinions from experts, not from satisfied customers of your brand.

Consider a happy ending for your content.

Your reportage is not the end of Asghar Farhadi’s films, leaving your audience in a state of discomfort. Be energetic and motivate your audience. This will help your audience trust you more and feel good about your content.

Have a segmentation.

Research has shown that users only focus on a specific topic for about 8 seconds. So it is necessary to help increase the audience’s focus by providing understandable content. It is better to segment your content and place it under different headings to improve the readability of your ad report.

There is a famous saying: “No one has to read your writing.” So, with a little creativity and practice, try to provide the user with appropriate content and help meet their needs, so that when they reach the end of the text, they feel satisfied with spending time on the ad report you wrote.

Note that the call to action doesn’t need to be obvious, just simple and include your contact information or a link to your website to ultimately increase the likelihood of visits to your site and sales of your product. Most publishing sites allow you to include between 3 and 5 links throughout your ad report.

Pay attention to the site format.

If you want your report to resemble the advertiser’s regular content, be sure to pay attention to the site’s format before writing. Try to use the advertiser’s site’s colors and frames in your report design. The more similar your format is to the advertiser’s site, the more professional your report will be.

Pay attention to the headlines on the advertiser’s site.

What type of headlines does the advertising site generally use? Does it write very short, one-word headlines or long, explanatory sentences? Model the headlines so that the audience doesn’t encounter much of a difference when reading your report.

Pay attention to the tone of the advertiser’s website.

What tone does your advertiser use to write to their users? Does it use a colloquial and intimate tone or does it have a formal tone? Which content model do users enjoy the most? Do they like long or short content? Your reportage should align well with these elements.

Follow the principle of simplicity and fluency in writing the text.

The expiration date of long, complicated sentences is long gone. Today’s busy and impatient reader doesn’t want to waste time on long, incomprehensible sentences. You need to expand your vocabulary so that you can choose the simplest and most expressive words.

Don’t forget that using difficult and hard-to-read words does not indicate your literacy or expertise; on the contrary, it indicates that you do not know the principles of writing and cannot speak the language of ordinary people.

Get help from different content formats in the text

Sometimes, attractive images, infographics, statistics, videos, and the use of famous quotes in an ad can create a special appeal for the audience. In addition to their visual appeal, these elements make the text easier for the audience to understand. Remember, if it is not possible to include any of these contents, be sure to include relevant photos in the text.

If you would like to write reports like big businesses, be sure to read the article on successful ad reports and use their techniques and experiences to increase the performance of your campaigns.

First, put yourself in the customer’s shoes. You are certainly exposed to hundreds of different advertisements throughout the day. What is your reaction to this type of advertising? Do you get attracted to every advertisement you see? Or do you think that this is a new scam and they want to sell you a series of low-quality products or services with professional advertising? The second option is definitely correct. Unfortunately, due to various advertising tricks, people no longer trust direct advertising. At the same time, when a third party with no interest in a service or product recommends it, we are definitely attracted to it.

Reportage writing in digital marketing is considered a type of creative, conscious, but indirect advertising that targets the audience’s mind. This means that when the audience reads your ad or advertising reportage, they do not feel that you are selling them anything. Rather, the language and manner of advertising in a reportage should be such that a feeling of excessive intimacy is created between you and the audience, and the audience feels that you want their best interests with all your heart, and without any conditions, you only want to show them the best path.

Perhaps you have also experienced this: when a friend or family member recommends a product or service, you are drawn to it and prefer to use it too. The reason for this is the trust you have in the speaker and the person advertising the product. So, if the speaker of an advertisement presents himself as a friend of his audience, your audience will believe whatever you want. This may seem a little unethical. But if you use the correct report writing method, you will see that you can have the best impact on the audience’s mind with complete honesty. But what is the report writing method, and what principles should be followed?

What sites are best for posting reports?

If your goal in writing an ad report is to improve your site’s SEO, the relevance of the content and the chosen site is not a high priority, but if you want your potential customers to read your article, choose sites that are not far from your industry. For example, if you work in the tourism industry, it is better to prioritize sites that also produce tourism content on your list. This will help you get closer to your target audience.

It is better to go to the more detailed review stage after reviewing and selecting several sites to include in the report. For this review, you have two options: either do it yourself or get help from a consulting company that you want to entrust with the report. If you want to do it yourself, you should first visit several SEO analysis sites and register on them. For example, the site moz.com can help you measure the page authority of a site. In Page Authority, a score between 0 and 100 is given to a specific page.

This score determines how much a page can perform positively in search engine rankings. The higher this number is, the more impact it can have on your site. The next issue is to examine Domain Authority. In simple terms, Domain Authority is a criterion for evaluating the ability of a site to rank in Google search. The higher the score of this criterion, the better the position of that site in Google rankings.

In the next step, you should check the site’s spam score and the SimilarRob ranking of the media or publisher site. The negative score, or spam score, refers to the extent of unprincipled SEO activities on the site; the lower the score, the better. In practice, sites more suitable for external link building have a spam score below 23%. The spam score for all media displayed in the Tribune panel is active and visible to users.

SimilarWeb also allows you to check the number of referral entries from competitors, daily visits, most visited words, and the global and Iranian ranking of the destination site. SimilarWeb rank is the best alternative to Alexa rank, which has attracted users’ attention since Alexa’s closure. This rank is calculated in Tribune for all media and is constantly updated.

The appropriate word count for a good ad report depends entirely on the type of content, the medium, and the audience. An ad report can be a short piece of text or a multi-page text. However, it is generally recommended to avoid writing long texts so that the audience does not get bored and stop reading. For this reason, it is usually It is recommended that the report text be about 800 to 1,000 words.

Put yourself in the audience’s shoes and see how the length of a text can make them bored and bored, so that they give up reading the report. So be careful about the number of words you write, because the number of words can also be one of the characteristics of a good advertising report.

As mentioned, many factors influence the success of an advertising report, but in the end, it can be improved by being careful in writing, choosing the right headline and photo, and respecting the length of the text.

Today, reportage advertising has made its place among businesses. A good reportage ad gives the reader the right direction and leads them to a logical conclusion. But if your content does not meet the audience’s needs, the desired results will not be achieved. Below are the characteristics of a good reportage ad to help you achieve your planned goals.

Conclusion

We hope that by now you have learned how to write a comprehensive and complete ad report . It is important to remember that a targeted ad report is a report in which, even if you remove the brand name, logo, and call to action at the end, your content is completely consistent with the style and tone of the publisher’s site and helps increase user knowledge and awareness.

Note that Google is not very keen on businesses publishing ad reports and strongly emphasizes that you inform the user that it is an ad report at the beginning of the content. For this reason, in almost all ad reports published on various sites, we see the phrase “ad report” at the beginning of the text.

Also, be careful and balance when using backlinks in your content. Otherwise, Google will think that the links are purchased and unfortunately, it will give you a negative score. However, keep in mind that most publishing sites allow you to insert 3 to 5 links.

By following the steps above, and with practice and repetition, a little creativity, and reviewing a few examples of attractive ad reports, you can write targeted ad reports and invite users to visit your site, increase your product sales, and build your brand.