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What is a keyword? Learn how to find and choose keywords in SEO 2026
To reach this page, you may have searched your browser for phrases like “what is a keyword,” “types of keywords,” or “how to choose keywords.” The main phrase you are looking for is actually the page’s keyword.
Many people think that the era of using keywords in SEO is over, but the truth is that if you understand the concept of keywords and the correct way to choose and use them, you can create a strong SEO strategy for your site. In this article, we will introduce you to the concept of “What are keywords in SEO?” from zero to 100. Stay with us.
What is a keyword?
“Distance from New York to Washington”, “Symptoms of stomach ulcers”, “How to write an attractive blog post,” etc., etc., are examples of keywords. A keyword is a word or phrase that you type into Google or other search engines when you are looking for information about a specific topic.
To get your content seen, you need to know what words and phrases users in your industry are searching for the most. Then create engaging, valuable content based on those keywords.
In fact, the same words and phrases that people search for on Google are your guide to creating content and ranking better in search results.
Types of keywords in SEO
Site keywords are divided into different categories based on their use and characteristics, and each category has a specific role in SEO. Familiarity with keyword types helps in organizing content production and SEO strategy. Better plan your
1. Types of keywords in content based on SEO role
Keywords in SEO are divided into three main categories based on their role, which serve as the basis for content structure and site optimization. These categories include primary, secondary, and related keywords, each of which helps attract visitors and direct them to the site pages in its own way. Using these keywords correctly will improve site visibility and the user experience.
- Primary Keyword
The main keyword defines the topic and focus of each page or piece of content and indicates what the text is about. This word summarizes the main idea of the content, and the writing is structured around it.
Every page should have a main keyword, which is used in the title, the first paragraph, and important tags such as H1 and H2. Choosing the right word is very important, because other related words and phrases will be selected based on it.
Every page should have a main keyword, which is used in the title, the first paragraph, and important tags such as H1 and H2. Choosing the right word is very important, because other related words and phrases will be selected based on it.
- Secondary Keyword
Secondary keywords are phrases that make the main topic more complete and clear. For example, if the main keyword is “what is a keyword,” phrases like “keyword selection” or “keyword types” would be considered secondary keywords.
These words often include synonyms, different forms of a word, or related questions. Using them helps Google better understand your content, makes your text more diverse, and broadens the page’s semantic scope.
- Related or semantic keywords (LSI Keywords)
LSI or Latent Semantic Indexing keywords are phrases that are semantically related to the main topic of the content.
For example, in an article about the “benefits of eggs,” the word “food” may not be used directly. Still, words like protein, cooking, and edible indicate that the article’s topic is nutrition.
These words are similar in meaning to the main keyword, but not exactly synonymous. Using them makes the text seem more natural and complete, and helps search engines better understand what the page is about.
2. Keyword types based on length and size
Keywords are divided into three groups based on length and size:
- Short-tail
- Mid-tail
- Long-tail
This division helps a lot in content planning and site optimization.
- Short-tail or Head Keywords
Short-tail keywords consist of one or two words with a general meaning, such as “shoes,” “glasses,” or “decoration.” These types of words have very high search volume, but because of their broad meanings and intense competition, it is not easy to rank well for them.
Ranking for these keywords can bring a lot of traffic to your site, but this traffic is often untargeted because the people searching for them don’t have a specific intent. Because of this, competition for these keywords is high, making it hard to rank well.
- Mid-tail or Body Keywords
Medium-length keywords or phrases are 2-3 words long. They are more specific and targeted than short words, while also having a higher search volume than long words.
These types of keywords offer a good balance between search volume and competition, and are easier to rank for. Examples of mid-tail keywords include:
- WordPress SEO Training
- Free website design template
These words are more precise than short words, attract more real users, and have less competition.
- Long-tail keywords
Long-tail keywords are phrases of three or more words that indicate a more specific goal of a user’s need. These types of keywords tend to have lower search volume, lower competition, and higher conversion rates because users searching for them know exactly what they’re looking for.
For example, the phrases “best running shoes for knee pain” or “introductory Photoshop tutorial book” indicate that the user has a specific, clear goal.
These words are very useful for SEO because of their transparency and direct connection to user intent. Also, with Google’s advanced algorithms like Hummingbird and RankBrain, even if not all the words are exactly present in the text, Google can understand the meaning of the sentences and display relevant content.
Therefore, using long, specific phrases in content creation benefits users and makes your content more visible to search engines.
3. Keyword types based on user search intent
Search Intent shows what a user is looking for when they search for a term on Google. When you know what each keyword is for, you can write content that meets that user’s exact need and is more likely to be seen on Google.
In fact, users search for phrases with different purposes on Google or other search engines. Knowing “search intent” helps you choose more appropriate keywords.
There are generally four types of search goals:
- Informational keywords
When a user searches for educational keywords, they are looking to learn, not buy, and are usually in the awareness stage. For example, searches like “how to choose running shoes?” or “weight loss methods.” For these types of searches, creating educational content and guides is very important.
- Navigational keywords
In navigational keywords, the user knows exactly what site or brand they are looking for, and their goal is to access it, not to buy or research. For example, when they search for terms like “Amazon site,” “new Netflix movies,” or “Wikipedia,” they intend to go directly to that specific site.
- Commercial keywords
In business keywords, the user has not yet made a final decision to buy and is currently researching and comparing different options, such as products or services. These types of keywords include words like “best,” “compare,” or “review,” such as “best phone 2025” or “best camera for professional photography.” These searches indicate that the user is planning to buy but wants to gather more information first.
- Transactional keywords
In transactional keywords, the user is ready to make a purchase or take a specific action; for example, searches for:
- Buy iPhone 17
- Cheap wireless headphones
- Hotel reservation in Switzerland
These types of words, also known as “action keywords,” indicate that the user has made a final decision and is about to take an action, such as making a purchase or placing an order. For this reason, using them on sales pages or ads can have a huge impact on increasing sales and conversion rates.
4. Types of keywords based on marketing goals
Keywords are very important in digital marketing and are grouped by marketing objectives. This division helps produce appropriate content for each stage of the customer journey, increasing the likelihood of converting the audience into customers.
- Market-Defining Keywords
Market-specific keywords are general phrases that describe an industry or field of business and that people use to find your products or services. For example, “sneakers” for a shoe store or “office chair” for a furniture store.
These words have a lot of competition, but they help your site appear in relevant searches and attract people looking for general information about that area.
- Customer-Defining Keywords
Customer-specific keywords focus on the characteristics and interests of your target audience, helping you better understand their needs, motivations, and language. These words can refer to your customers’ age, gender, skill level, or lifestyle.
For example, a dive shop might use terms like “diving enthusiasts” or “beginner divers,” and a sporting goods store might use terms like “young athletes” or “pregnant women.”
Using these types of words will help you create content that is exactly aligned with your audience’s needs and tastes.
- Product or service keywords (Product-Defining)
Product or service keywords are phrases that accurately describe your product or service. These words are searched by people who are ready to buy, so they have high conversion rates and high competition.
For example, “Python training course,” “Xiaomi Bluetooth speaker,” or “Honor 200 phone” are such keywords. Using these phrases will help your target customers find you more easily.
- Local Keywords
Local keywords include the names of specific cities or regions and are used to attract customers from those areas. For example, “Restaurant in Switzerland,” “Beauty salon in West Paris,” or “Dental clinic in Amsterdam.” These types of words are very important in local SEO and help your business appear in searches related to users’ locations.
5. Types of keywords based on time or event
These keywords are related to a specific season or event and are only searched for during that time.
- Seasonal Keywords
Seasonal keywords are phrases that are searched more often during specific times of the year or occasions, such as “Valentine’s Day gift,” “buy a winter scarf,” or “sweets for Nowruz.”
Because people are searching for these topics during these times, it’s best to prepare relevant content before the season starts to get more views.
Using these words in your site’s content plan will help you get higher traffic during the same season.
- Trend Keywords
Trending keywords are related to popular topics and current events. For example, during the World Cup, phrases about the games and their schedule will trend quickly. With tools like Google Trends, you can find current trends and write content about them. Using trending topics will attract more visitors and increase your site’s visibility.
- Evergreen Keywords
Evergreen keywords are phrases that remain popular year-round and don’t need to change much. These words are important even after years have passed because they address people’s ongoing needs. For example, phrases like “how to lose weight,” “how to make Turkish coffee,” or “how to tie a tie” are always highly searched.
Most of these words are educational or practical and will help your content attract consistent, high-quality traffic over time. Overall, using evergreen keywords is a long-term investment in SEO.
What is the importance of keywords in SEO?
Keywords are an important part of SEO because they determine how your site’s pages are seen in search engines.
When a user searches for a term on Google, Google shows the pages that are most relevant to that term. So if you use the right keywords, your content will appear higher in the results and get more views. The more closely your keywords align with users’ searches, the more likely your content is to be seen.
In fact, keywords are the bridge between your users’ language and your content. Using them correctly will increase organic traffic and improve your site’s Google ranking.
Keyword selection is the foundation of SEO success and directly affects the number and quality of site visits. Some of the reasons for using keywords in SEO include:
1. Attracting organic traffic
Keywords determine the path users take to your site. If chosen correctly, especially at different stages of the user’s decision-making process, they attract visitors who are truly interested in your products or services.
2. Understanding how users search
Keywords show exactly what users want and how they search. Sometimes businesses use content phrases that differ from the language their users actually use.
Keyword research helps bridge this gap and align your content with users’ needs and intent, thereby improving the user experience.
3. Increase sales and business value
By choosing the right keywords, you can ensure that your content is displayed exactly when a user is ready to buy. This is one of the best ways to increase sales through organic SEO.
4. Pay attention to search intent
When choosing keywords, consider user intent as well. When you identify keywords, you know exactly what topic to write about and what type of content to produce when creating content. This will help you avoid using irrelevant keywords, and your content will be more closely aligned with the user’s search intent, and you won’t end up targeting words with different search intents in the content you write.
For example, if a user is planning to make a purchase, after selecting transactional keywords, write content that helps them complete the purchase. This approach will increase your chances of ranking better in Google results.
Familiarity with keyword evaluation and performance metrics
There are a few important things to consider when selecting and prioritizing keywords. After selecting and using these words in your content, you need to track their performance to see which ones are performing best for your business.
To do this, several important indicators indicate the success of a keyword strategy. The main indicators for evaluating keyword performance are:
1. Search Volume
This is the average number of times a keyword is searched per month. The higher this number, the more popular the keyword is. Of course, the tougher the competition will be.
2. Keyword Difficulty
It shows how difficult it is to rank for that keyword on Google. The higher the difficulty, the more competition there is. It’s best to strike a balance between acceptable difficulty and appropriate search volume.
3. Cost Per Click (CPC)
If you’re advertising, CPC is the average cost per click for your ad. This metric is useful for planning your advertising budget.
4. Conversion Rate
It shows the percentage of people who click a result and take the desired action (e.g., making a purchase or signing up). A high conversion rate means that the keyword is valuable to your business.
5. Impressions
The number of times your site has appeared in search results for that term. You can check this data from Google Search Console.
6. Clicks
The number of clicks that were made to your site in search results. Comparing the number of clicks to the number of impressions determines the click-through rate (CTR) and shows how engaging the page title and description were.
7. Organic Traffic
The number of visits that come to your site through organic search (without ads). This metric helps you gauge the long-term performance of your keywords.
8. AI Search Visibility
With the growth of AI-powered searches, tools like SEMrush provide a metric for how visible your content is in AI results.
Regularly tracking these metrics in tools like SEMrush or Search Console will help you evaluate keyword performance and adjust your SEO strategy based on real data.
How to find the right keywords?
Finding the right keywords requires creativity and a little research. Here are some simple and effective ways to find profitable and relevant keywords for your business:
- Talking to customers and understanding their real needs
Talk to customers, users, or members of the sales and support team to understand their needs and questions, and how they express them.
Ask them what words they use when searching on Google and what they are looking for. These conversations will help you better understand what users want and use those words to find the right keywords.
- Reviewing specialized communities and forums
Search Telegram communities, forums, or specialized groups. In these spaces, users talk about real issues and ask important questions.
By examining these conversations, you can find recurring topics, audience concerns, and natural keywords and use them to produce targeted content.
- Google Search Results Analysis (SERP)
After choosing your main keyword, check the first page of Google results to see what types of pages are ranking, such as educational articles or product sales pages. This will show you whether users are looking to learn or buy when they search for that term.
Also, when searching, pay attention to sections like “People Also Ask” and “Related Searches.”
These sections are Google’s own suggestions for related topics and can inspire new ideas. Checking out the top pages also helps you understand which words and phrases your competitors use.
- Research competitors’ keywords
Use keyword research tools like Ahrefs, SEMrush, and KWfinder to see what keywords your competitors are ranking for. This will show you what topics they are focusing on and where there is still room for improvement.
If your site already has traffic, you can use Google Analytics or Search Console to analyze it and see how users are reaching your site. Go to your site’s traffic sources and carefully examine the organic traffic section to identify the key phrases that are bringing people to your site.
Don’t forget to check the Keyword Gap; it shows you words your competitors have content for, but you don’t; these are good opportunities to create new content and improve your site’s ranking.
- Following the trends of the day
Using tools like Google Trends or sites like TrendPulse, you can find out what topics and keywords users are currently searching for.
These tools help you identify seasonal or event-related trends and create content for them.
Also, by following the news and trends of the day, you can focus on phrases that attract a lot of traffic in the short term and significantly increase site visits at the right time.
- Brainstorming
Meet with your team members and brainstorm ideas freely. Write a list of key business topics, customer needs, and frequently asked questions.
Then turn these ideas into search terms and check them with tools like AnswerThePublic or Google’s own suggestions to find better options.
Next, write down a few general keywords related to your field of work (seed keywords) and enter them into tools like Google Keyword Planner, Semrush, or Ahrefs to see a list of related terms, their search volume, and user queries.
This way, you can get more accurate and useful ideas for choosing the best keywords.
How to choose the best keywords?
The best keywords for each site will vary depending on the circumstances, goals, and resources of that business. To choose the right and targeted keywords, you need to consider various factors step by step.
1. Know your target audience and business audience
The first step is to know exactly who your audience is. What are they searching for on Google, and what words do they use? Once you know your audience’s persona, you can choose the right words that match their needs and take their search language and intent into account.
2. Define business goals
Is the goal to increase sales? To attract leads? Or to increase brand awareness? Depending on the goal, the type of keywords will vary. For example, for sales, you should go for words with purchase intent, but if the goal is education and branding, focusing on informational words will work better.
3. Consider the business budget for SEO
Keyword selection should be based on your budget and time constraints. Some keywords are very competitive and require heavy content creation, link building, and a lot of time to rank for them. If your resources are limited, it is better to focus on mid-range or long-tail keywords to achieve results faster and have better returns.
4. Know the business’s products and services
To make a more accurate choice, you first need to know which features each product or service offers and which terms your customers use when searching. This knowledge will help you choose real keywords that are relevant to users’ needs.
5. Check the current status of the site
Before choosing new keywords, it’s a good idea first to review the current state of your site:
- Review your current keywords: See what keywords you’ve been working on and what content has been produced for them. This will show you which areas are covered and where you still have room for growth.
- Keyword Rank and Traffic: Check the traffic and rank of your site’s keywords. This data will help you understand which keywords are performing well and which need improvement.
- Performance analysis and need for optimization: By analyzing keyword performance, you will understand which ones require more effort and which ones are working well and can remain as your strengths.
- Growth potential for new keywords: Check what types of keywords your site has the most potential to grow on; general and competitive keywords (Head Keywords) or targeted and easier to rank for words (Long-Tail Keywords).
This analysis will clarify the direction of your SEO strategy and make it easier to choose new keywords.
6. Check the status of competitors
See what keywords your main competitors are ranking for and what steps they took to get there:
- How much content have they published?
- How many backlinks do they have, and what is their quality?
- How did they gain authority?
By analyzing these, you can determine how tough the competition is for each keyword and whether you can reach that position with your own resources and capabilities.
7. Consider the time frame
When choosing keywords for your site, be sure to consider the time frame of your SEO plan. For example, if your plan is 3 months, don’t go for keywords that will take at least a year to rank for. Instead, focus on medium- and long-tail keywords; this will increase your chances of getting short-term results.
8. Final filter and final selection of keywords
In the final step, review and filter the list of suggested keywords based on the following criteria:
- Search volume and popularity
- Difficulty level and competition in results
- Level of alignment with business goals
- Potential to attract real customers
After this evaluation, select the best options and design your content production strategy based on your priorities and goals.
What is a keyword strategy, and how is it designed?
Keyword strategy is a plan that determines what terms you want to rank for in Google results and how to achieve this goal.
Simply put, this strategy determines what topics and words are most important to your business, which ones to prioritize, and how to use them in your content.
Unlike keyword research, which only provides basic information, keyword strategy gives direction to this data so that your SEO efforts align with your overall business goals.
Therefore, keyword strategy is part of the overall SEO plan and helps you identify goals such as increasing traffic, customer acquisition, or sales growth, and plan to achieve them.
To build an effective keyword strategy, follow these steps:
1. Determine the overall business goal
First of all, you need to know what your business’s primary SEO goal is. The answer to this question will guide your keyword selection and overall strategy, making all your content marketing efforts more effective. efforts are aligned with your business’s real goals.
Your goal could be one of these:
- Increase site traffic: Attract a larger audience and drive more page views.
- Increase sales or sign-ups: Encourage users to buy, sign up, or use services.
- Branding and increasing brand awareness: Introducing the business and building trust in the audience’s mind
- Prospecting: Finding people who may become future customers
- Or other goals that are related to your business
When the goal is clear, keyword selection and content production are more precise, and every part of the SEO strategy helps grow your business and has tangible results.
2. Accurately identifying the target audience
One of the most important steps in keyword strategy is accurately identifying your audience. Without knowing your audience, choosing words and creating content will not yield results.
For example, if your audience is professional Python programmers and you produce content for novice users, their real needs will undoubtedly not be met. So first, you need to determine who your audience is. To do this, consider the following:
- Demographic characteristics: such as age, gender, place of residence, etc.
- Psychological characteristics: interests, lifestyle, values, online behavior, and motivations
With market research and tools like Google Analytics or social media data, you can create an “audience persona”—a hypothetical yet realistic representation of your ideal user.
In general, you need to determine what characteristics and needs your target audience has in common and how you can group them, for example:
- Are they Social Security retirees or the armed forces?
- Are there students who study in their own city or in another city?
- Do they have a specific disease, or are they just looking for information on prevention?
- Are there people who want to make large investments or manage their small capital?
- Are there tourists who are interested in camping in nature or prefer luxury trips?
Once you understand these characteristics, you can choose the right keywords and content for your audience’s real needs.
3. Check the current status of the site
Before you start developing a keyword research strategy, take a look at what your site currently looks like:
- Which pages have the most views?
- What words attracted the most visitors?
- Where are the site’s weaknesses and opportunities for improvement?
Tools like Google Search Console can help you get a clear picture of your site’s current performance.
4. Keyword research
At this stage, the main goal is to collect words and phrases related to your business, products, or services, as well as your audience’s needs and concerns. Keyword Research will be the foundation for all subsequent SEO and content creation activities.
To get started, you can use the following resources:
- Competitor Analysis: See what keywords your competitors are ranking for on Google
- Keyword research tools, such as Google Keyword Planner, Ahrefs, or SEMrush, show search volume, competition, and keyword growth trends.
- Audience questions and needs: Terms your audience might search for, common questions, or problems they are looking to solve
Ultimately, this step will help you build a strong bank of relevant keywords to produce targeted, effective content in later steps, such as prioritization and categorization.
5. Analysis of important business competitors
This step will help you understand how your competitors are viewed and where you can find growth opportunities. To do this, pay attention to a few important points:
- Competitor Keywords: See what keywords your competitors are appearing for in search results. This shows what topics users are interested in and where you can compete.
- Popular competitor pages: Find out which pages your competitors are visiting the most. This will help you understand what type of content and format is most appealing to your audience.
- Competitors’ content: Check the type of content your competitors publish, whether it’s text, video, infographics, etc. This will give you new ideas and help you improve your content.
- Keyword Gaps: Find keywords that your competitors rank for, but you don’t. These are great opportunities to attract more targeted traffic.
- New keywords and growth opportunities: Competitor analysis can give you ideas for new keywords to find. Combining this data with your own research will make it easier to grow your site and increase traffic.
6. Category and Keyword Mapping
After keyword research, you should not just randomly put the collected phrases together; categorize them by topic, purpose, and user intent. The main goal is to determine the site’s structure and identify which page each keyword is related to.
You can use different strategies for this, such as Pillar Cluster. This category usually includes two types of pages:
- Pillar Pages: Main, comprehensive pages that cover a general topic and are the center of the site’s content.
- Cluster Pages: Related pages that provide more detail about subtopics and link to column pages.
With this method, the site structure is optimized for search engines, making it easier for users to find content related to their needs.
7. Measuring business resources
Before you start implementing your keyword strategy, you should realistically assess your capabilities and limitations. This will help you focus on the important keywords and pages that are valuable and achievable. To do this, check out the following resources:
- Financial and time resources
See what budget and time you have for research, production, and optimization of content. This will help you set realistic goals and avoid wasting your energy on unachievable tasks.
- Human resources
What skills does your team have? How many co-writers, SEOs, or designers do you have? Knowing your team and their capabilities will help you make a more realistic and accurate estimate.
- Content production capacity
Determine how much content you can produce and publish, including articles, videos, and social media posts. This will help you decide how many keywords and pages you can really focus on.
In fact, by reviewing resources, your strategy will become more realistic, and your chances of success in attracting traffic and ranking on Google will increase. You will also learn where to invest and what to skip to get the best results.
8. Final selection and prioritization of keywords
Now it’s time to prioritize and select the best keywords from all the keywords you’ve collected. You should focus on the ones that will really help your business grow. To do this, consider three things:
- Align with business goals: Choose words that drive real audiences to your products or services.
- Competition and search volume: Look for keywords that are both reachable and attract real traffic.
- Practical and commercial potential: Choose words that have the potential to produce quality content or convert visitors into customers.
9. Content Mapping
Content planning is the final step in your keyword research strategy. In this step, you need to intelligently place the keywords you’ve previously analyzed and prioritized into your content calendar.
For each landing page or web article, design a specific plan to ensure the content is coherent, aligned with business goals, and engaging for the audience. This will:
- Avoid producing scattered and aimless content.
- Each piece of content finds a specific place in the customer journey.
- Increase your chances of ranking in search engines and attracting targeted traffic.
- The content production team can increase its quality and productivity with discipline and planning.
Overall, content planning is a bridge between keyword research and operational execution, ensuring that every piece of content you produce plays a specific role in your SEO and marketing strategy.
Where and how to use keywords?
After choosing keywords, you should place them in important parts of the page so that both search engines and users can easily understand the topic of the page. It is better to place the main keyword in the most important parts of the page. These parts are:
- Page Title
The most important place to use your keyword is in the <title> tag. It’s best to put your main keyword at the beginning of the title so that both Google and users can quickly understand what the page is about.
- Subheadings
Use the keyword in your headlines, especially in the H2, H1, and H3 tags. This helps Google better understand the structure and topic of your content.
- Main Content
Use keywords naturally in the text, without overusing them. You can also use synonyms and related phrases to make the text more natural and useful.
Avoid keyword stuffing and focus on creating content that is useful to the reader.
- Image Description (Alt Text)
Use keywords in the alt attribute of your images. This will both improve the SEO of your images and make your content more accessible to more people.
- Meta Description
Include your main keyword in the meta description. This is what appears when the page is displayed in Google results, and having the keyword in it makes users more likely to click your link.
- Page address (URL Slug)
If possible, use the keyword in the page address. The address should be readable and relevant to the topic. For example, instead of example.com/1234, write example.com/best-running-shoes.
Also, when building external links and receiving backlinks, keywords can be used as anchor text.
By following these steps, your site’s pages will become more organized, and search engines will be able to understand their subject more easily.
Common mistakes when researching and selecting keywords
When researching and selecting keywords, you should avoid a few common mistakes:
1. Choosing general and general words
Generic words like “car” or “store” get a lot of traffic, but most of them aren’t from targeted users. These words “drive a lot of traffic but are often of poor quality.” It’s better to use longer, more specific phrases, for example, instead of “car,” write “buy a used car in Michigan.”
2. Neglecting research tools
Ignoring keyword research tools is a big mistake. These tools show you how many searches are being made for each term, how much competition there is, and what similar terms there are. Without using these tools, you are more likely to choose the wrong keywords.
3. No negative words (in advertising)
In pay-per-click advertising, you need to specify magic words (like “free” or “no cost”) so that your ad doesn’t show up on irrelevant searches. In SEO, you also need to be careful that your site doesn’t rank for irrelevant terms.
4. Not checking the results
We have said many times in various articles and topics related to SEO training and keyword research that don’t forget the Google search results page! The SERP, or search results page, gives you everything you want from popular keywords to Google’s strategies for ranking sites.
Many people spend a lot of time working with various SEO tools, unaware that what they are looking for can be found on the same simple Google search results page. When you search for a keyword, you can check the Google search results page and see what content is popular with search engines and, of course, users.
The content you have produced with a specific keyword may be blog content.
At the same time, the user is looking for a product review page. This is where checking the links on the first page of Google search results can help you. You should choose a keyword for which you can produce content that users need. You should regularly check the site’s ranking and traffic, and, if necessary, update the content and SEO keywords.
5. Excessive repetition of keywords
Repeating keywords too often in the text will hurt the site rather than help it. Google may consider this spam and lower your ranking. Always write for the user, not the search engine.
If you avoid these mistakes and use the right keyword research and analysis methods, your content will be more targeted, and you will better utilize the true potential of keywords.
Final words
Keywords are the foundation of SEO and play an important role in determining the topic, structuring the content, attracting the right audience, and converting them into customers. Choosing them carefully and intelligently is the key to success in SEO.
To achieve results, you need to do enough research to choose keywords that align with the user’s intent and have a good chance of ranking. This isn’t just about choosing keywords; you also need to regularly review the results, assess market changes, and keep your strategy up to date.
When you find the right keywords and use them correctly in your content, your site will be more visible, attract more targeted traffic, and build brand credibility. Following these tips will help improve your search rankings and sustainably grow your business.
