What is Instagram Highlights?: How to rearrange highlights on Instagram 2025

If you want to know what Instagram Highlights are and what they are used for, read this article. Instagram Highlights is a powerful and practical tool that allows users of this application to display their content to others sustainably and permanently.

This article covers a few simple steps for creating Instagram highlights and shows you how to get the most out of them.

What is Instagram Story Highlight?

Instagram Story Highlights is a collection of Stories arranged in a tappable circle on the profile page. Unlike regular Stories, which disappear after 24 hours, Highlights allows users to save and display their favorite Stories for as long as they like.

These highlights appear below the bio section of a user’s profile. They are represented by circular icons, each containing multiple story clips.

One of Instagram Highlights’ main benefits is that it extends the lifespan of Stories and ensures that valuable content is still available to your audience after 24 hours. This feature is especially useful for businesses, influencers, and creators who want to showcase their best content or important announcements to new followers or those who haven’t seen them.

By tapping on the circular profile highlight icons, visitors can view the story content contained in that Highlight.

The limit for an Instagram Highlight is 100 photos or videos, although you can create as many as you want. When you have many Highlights available, you can swipe left and right to scroll through them.

Now that we know what an Instagram Story Highlight is, it’s time to learn how to create one.

How do you enable Instagram highlights?

If you don’t already have a highlight on your page, you must first post a story to create an Insta Highlight.

Creating an Instagram Highlight with an active Story

• If you have just published a story, you can add active or existing stories to highlights. Follow the steps below to add highlights to your Instagram:
• Go to your current story.
• Touch the Highlight option in the Story bottom menu.
• The New highlight window will now open.
• Type a name for this Highlight. (This name will be displayed under the Highlight on your profile.)
• Then click Add.
• You will now receive a notification saying that Highlight has been added to your profile. You. You can view it by clicking View on profile.

Creating highlights with archived stories

If you haven’t created a highlight on your page yet, follow these steps to add stories you’ve previously posted and are in your Archive to your Highlight:

• Tap the three-line Settings menu on your profile and select Archive.
• Now, you can choose any story you want from the stories you have archived.
• Click on that story and tap Highlight to create a new highlight, just like in the previous steps.

Now that you know the steps to enable Instagram highlights with new stories or archives, you can learn how to create a new highlight.

Creating a new Instagram highlight

If you have already created a highlight, the Add Highlight option will appear on your profile with a New icon.

• Log in to your profile.
• In the Highlights section, touch New.
• Now, you will go to the archived stories section, select one or more of them, and click Next.
• Type the title of your Highlight in the Highlight box. (Your highlight name should be short and clear.)
• You can choose your Highlight Cover by tapping Edit Cover. When you tap this option, you will be taken to the Edit cover page, where you can either specify the exact position of the cover within the same photo by moving the round cover or tap the photo icon at the bottom to upload a new cover photo that you have already created.
• After selecting a name and cover photo, click Next and then Done.
• Now, click Done to create your Highlight.

Remember, you can edit, move, and even delete your highlights. You can also add your previous posts as new highlights.

How to highlight on Instagram without a story?

While Instagram Highlights are usually created from Stories, you can still add content to a Highlight without posting it as a Story. However, to do this, you must have already made a Highlight and enabled the New option in the Highlights section of your profile.

If you want to know the steps to post Instagram highlights without a story, follow the steps below:

• To do this, go to your profile and tap on the + (or New) icon next to Highlights.
• Select Create Highlight.
• You can then select photos or videos from your camera roll to add to the Highlight.

How to change your Instagram highlight cover?

As you can see, Instagram uses the same photo you chose for your Highlight for your Highlight cover. If you want to add your own personalized Highlight cover photo, you can follow these steps:

• Hold your finger on the Highlight you wish to edit.
• Select the Edit Highlight option to go to the Edit screen.
• Click Edit cover.
• Select the image you want to be the cover photo by clicking on the photo icon.
• Then click Done.

Edit Instagram Highlights After Publishing

If you’ve published your Highlight but feel you need to edit its name or photo, you should follow these steps to edit the Highlight:

• Press again on the Highlight you want to edit to open the window.
• Select the Edit Highlight option.
• To change the name, type the new name you want in the Title section.
• You can click Edit Cover and change the cover.
• You can also add other archived stories to your highlights by going to Stories.
• Finally, tap Done at the top.

How to delete Instagram highlights?

To clear your Highlight, follow these steps:

• Hold down on the Highlight you want.
• In the window that opens, click Delete highlight.

What are the benefits of creating Instagram highlights?

Highlights on Instagram have many benefits. Here are some of them:

• Preserve old posts: Highlights can help you preserve old posts and make them more accessible to your followers.
• Showcase a collection of content: With highlights, you can display multiple posts in a collection. This allows your followers to access different content easily.
• Showcase your style and taste: By creating highlights and showcasing your favorite posts, you can show your followers your taste and style.
• Branding: Creating relevant highlights related to topics you are interested in will help you grow your personal brand on Instagram and attract new users.
• Attract more visitors: You can attract more visitors to your profile by using highlights and displaying your older posts.

Reasons to Welcome Creating Highlights on Instagram

Highlights on Instagram are a series of posts that you can share with your followers as a story for 24 hours. After that, they will remain on your profile page and be accessible. The reasons why you should create highlights on Instagram include:

1. Preserve Memories: Using Highlight, you can preserve your memories for longer and access them again.
2. Post-topic classification: By creating highlights related to different topics, you can categorize your posts by topic, and your followers can easily access the posts they want.
3. More exposure: By creating engaging and relevant highlights, your posts’ chances of being seen increase, resulting in more interactions with your followers.
4. Showcase your personality: By creating different highlights and placing appropriate content in them, you can better showcase your personality and build closer relationships with your followers.
5. Provide regular content: By creating highlights relevant to your industry or business area, you can provide regular content to your followers and establish your position as a trusted and helpful resource in your field.

How to use Instagram Highlights for your business?

Instagram Stories and Highlights serve as valuable assets for businesses looking to boost their online presence and user engagement.

1. Extended visibility: By showcasing important content in Highlights, businesses can extend the lifespan of their Instagram Stories. This extended visibility ensures that key messages, promotions, or announcements remain accessible to followers and visitors over time.
2. Organized Content Showcase: Instagram highlights provide businesses with a platform to organize and categorize their content based on themes, products, or services.
3. Advanced Brand Storytelling: Highlights allow businesses to tell their brand story in a compelling and visually appealing way.
4. Advertising and marketing opportunities: Businesses can use Highlight to promote products, services, or upcoming events.
5. Link Integration: By adding links to Stories, businesses can drive traffic to their website or blog posts directly from Highlights.
6. Customer Engagement: Highlights provide a platform for businesses to engage with their audience meaningfully. Offering recommendations or user-generated content fosters a sense of community among followers, leading to increased loyalty.
7. Showcase User-Generated Content: By using user-generated content (UGC) in Highlights, businesses can amplify their customer voices, encourage community engagement, and build brand credibility.
8. Analytics and Insights: Instagram provides businesses with analytics for their Highlights, allowing them to track engagement metrics like views, clicks, and interactions and measure their effectiveness.
9. Increase conversions: By strategically incorporating call-to-action buttons, such as “Shop Now” or “Learn More,” businesses can increase conversions directly from their highlights.

What is an Instagram Highlight Overview?

In the end, mastering the art of creating engaging Instagram highlights is a powerful tool for boosting your presence on Instagram and engaging your audience. By selecting the best content for your highlights, you can effectively showcase your brand, products, or services in a visually appealing and organized way.

In this guide, you learned what Instagram Highlights are, how to create, delete, or edit them, and how to arrange them on your profile strategically. Viewing Instagram Highlights is the best way to get more attention from your customers.

How important do you think Instagram Highlights are?

Instagram Highlight FAQs

Can I hide highlights on Instagram?

You can’t hide it directly, but you can use the “Share with Close Friends” feature or set your account to private to limit visibility.

How many highlights can you have on Instagram?

Instagram allows you to have up to 100 Highlights on your profile. Each highlight can contain multiple Stories, giving you plenty of space to organize and showcase your best content.

Can you see who views your Insta highlights?

No, Instagram doesn’t offer a feature that lets you see who sees your highlights. However, you can see the total number of views for each Highlight; the platform doesn’t reveal the identities of individual viewers.