Introducing 110 the best free and practical SEO tools

• Free Local SEO Checking Tools

• Google My Business

The Google My Business tool gives you complete control over how your business appears in search results and Maps.

• Whitespark’s Google Business Review Link Generator

User reviews about your business are always important to Google and have a direct impact on your website’s SEO. With this tool,  you can create a link and ask users to leave reviews for your business. All comments received are published in your Google My Business account.

• Local Search Results Checker

The Local Search Results Checker tool helps you check your local position on Google Search and Google Maps. It can also show your site’s ranking in local search results for a country, city, or ZIP code.

• Moz Local Check Business Listing

The free Maze Local tool lets you check how your online business appears across the web, Google’s data aggregators, and other directories for local search ranking.

• Whitespark Local Citation Finder

A citation in SEO means mentioning a site online. Such an action is considered an SEO factor. Therefore, if citations are created on local sites, they will significantly improve local SEO. The Local Citation Finder tool helps you better manage your brand’s citations.
Free Mobile SEO Checking Tools

• Mobile-First Index Tool

With the Mobile-First Index, too, you can compare how your site looks on desktop and mobile. It reports on each of the signals, such as canonical tag, robots, meta tags, hreflang tags, page titles, links, ALT tag, and structured data, in both versions. It also checks whether your page is mobile-friendly through Google’s API.

• Google Lighthouse

Google Lighthouse simulates site speed over 3G on a mobile device, and you can check your site speed using it. This tool shows the results of 6 mobile site speed tests in the Performance report (Performance section). According to the Performance report, you can improve site speed and create a better user experience (UX) on your site. Like many SEO tools, you can install the Google Lighthouse extension on your Google Chrome.

• Xrespond

Nowadays, how a site looks on mobile is more important than on desktop, and most sites that rank in search results are designed for Mobile First. This means the mobile version of the site is defined first, and the desktop version is designed accordingly. With the help of the Xrespond tool, you can check how your site looks on different sizes of mobile phones, tablets, etc. The Xrespond site covers a wide range of devices and helps you check whether your site is responsive on each.
Free SEO Checking Multitools

• SEMrush website

SEMrush is a versatile tool that can help you with everything from keyword research and off-page SEO to content marketing and outbound link-building campaigns. What sets this tool apart from other platforms is the reports it provides. Using its detailed analysis, you can identify site problems and plan to fix them. In general, the SEMrush SEO site review tool, in addition to providing you with a summary of the main SEO data, includes 4 basic reports:

• COMPETITIVE RESEARCH
• Keyword Research (KEYWORD RESEARCH)
• Site Link Building Status (LINK BUILDING)
• The state of on-page and technical SEO (OON-PAGE& TECH SEO)

• Chrome DevTools

Chrome Developer Tools is a built-in Chrome feature that lets you inspect your site’s code on any platform. DevTools is a complex tool with many options you can use for a wide range of tasks, from simple to complex. Since the HTML and CSS tags and JavaScript codes and how the codes are executed on the site are visible, you can troubleshoot your site’s problems online and see what is happening in the site’s code at any time.

To use the features of this tool, install the latest version of Chrome and open one of the web pages in it. Right-click on the page you want and select the Inspect option from the menu that opens. This will display the Chrome DevTools panel.

• Marketing Miner

One of the most widely used tools in digital marketing and SEO abroad is Marketing Minertool. If you need a large amount of SERP data, ranking information, competitor site analysis, keyword research, and site SEO status review, this tool will do all of these things for you and provide you with a complete report at the end.

• MozBar

MOZBAR is a popular tool from the site Moz that you can install for free as a Chrome extension. Analyzing a site’s links is the most important use of this extension. Displaying the authority of each page or Page Authority, domain authority or Domain Authority, and spam score or Spam Score of a site are among the features of this tool.

• SEO Minion

SEO Minion is a popular Chrome extension. Among the features of this tool are page-level SEO analysis, broken link checks, and a preview of the site’s SERP position. Some of the unique features of this free tool include:

• Checking internal and external links on the page in question
• Checking the validity of hreflang tags on pages
• Check keyword rankings in specific languages ​​and countries

Download the SEO Minion plugin

• SEOquake

SEOquake is one of the best free SEO tools and is available as a Chrome extension. You can use it to check information such as page rank, site age, last update, and other SEO parameters. Also, if you want to measure the competition for different keywords, you can easily take help from this tool. Additionally, this extension checks internal and external links, keywords, site errors, and displays the number of indexed pages.

Download the SEOquake plugin.

• Google Search Console

Google Search Console is a powerful tool that helps site administrators monitor the SEO performance of their site pages. To use this Google service, you must create an account and add your site to it. In the panel that is available to you, you will see information such as visit statistics. In its separate reports, you can see how your users behave on your site. You can also check the site in terms of security and how Google indexes pages. In general, the main features of this tool include the following:

• Providing various reports on how site pages appear in SERP
• View keywords ranked in search engine results
• Identifying technical problems with site pages
• Learn about user experience reports
• Display a report of fines and warnings received

• Small SEO Tools

Small SEO Tools is a free web-based tool that analyzes your site and provides you with a complete report on your site’s SEO status and page rank. It also checks your site’s Moz authority, backlink status, site speed, ranking keywords, technical issues, and much more.

• Internet Marketing Ninjas

Internet Marketing Ninjas is an SEO and content services agency that offers a range of free tools. These tools are used to compare your site’s performance against competitors, optimize pages for keywords, generate meta tags, and more. Here are some useful tools from this company:

• Broken Link Tool: You can use it to identify broken links.
• Image Metadata Analysis Tool: You can check the size, alt text, and links of images on your site pages.
• On-Page Optimization Tool: Use this tool to evaluate web page content, meta information, and internal links.
• Multi-site SEO comparison tool: Check the SEO of your site pages with those of your competitors.

• Ahrefs SEO Toolbar

Ahrefs SEO Toolbar is a free Chrome extension that provides you with statistics and information on various SEO factors. It shows the top-ranking keywords, the site’s position in Google SERP, backlink information, and redirects for each page.

• Bing Webmaster Tools

Google isn’t the only search engine that users use to search, so those who want to analyze their site’s performance in Bing search results should use Bing Webmaster Tools. This tool allows you to check keywords, monitor crawl time, and many other SEO factors.

• Living room

Woorank is a web-based SEO tool that helps you identify technical issues on your site. Woorank’s features include keyword detection, traffic, on-page SEO reports, backlinks, and mobile-friendliness, usability, technology, and social media reports. Keep in mind that this tool only allows you to use it for free for 14 days.

• Seobility

SEObility is a professional, practical tool for SEO experts and web admins, providing comprehensive information on page load speed, pages blocked by Google, sitemap issues, and technical SEO. By receiving this report, you can easily have an optimized site. It is interesting to know that much of this information is provided to you for free. Other features of this tool include the following:

• Checking the site’s SEO score: The score is based on factors such as meta information, page quality, link structure, and other on-page elements.
• Meta tag information analysis: Identify information such as meta titles or descriptions, meta tags, and invalid or incorrect domain names or URLs.
• Fix server errors: Identify specific server errors related to redirect types, HTTP headers, or CSS and JavaScript files.

• Siteliner

Because it scans your entire site, Siteliner can analyze the content of your site’s pages and report on the percentage of duplicate content. It also considers the text-to-HTML ratio, page size, page load time, and words per page for a specific URL.

• Free on-page SEO review tools

• Counting Characters Google SERP Tool

Meta descriptions and SEO title tags must have a certain number of characters so that all of their words are displayed in the results. Otherwise, Google will reduce the number of characters. The free, web-based Counting Characters Google SERP Tool will help you convert characters to pixels and see if the number is standard for displaying in the results.

• Rich Results Test

You can use the Rich Results Test tool to test your structured data (schema). The information in this tool aligns with Search Console reports and allows you to check the status of structured data on both mobile and desktop versions.

• Structured Markup Validator

This tool is very similar to Google’s Structured Data Testing tool and is very easy to use. Although it’s not as beginner-friendly as Google’s, it will show you all the schema information used on your site’s pages. To test with this tool, enter the code snippet or URL of the page you’re testing and click Run Test. Your results will report any errors and let you know how to fix them.

• Ryte Structured Data Helper

To validate the structured data of a page, you can use the Ryte Structured Data Helper plugin. This tool’s instructions will show you how to have Google validate the schema for your pages quickly.

Downloadthe  Ryte Structured Data Helper plugin

• Google Tag Manager

Google Tag Manager is a tool for managing tags on your site. Tags are basically pieces of code that you add to your site’s HTML or JavaScript to capture specific data. For example, if you want to know how far down a page a user scrolled or which of several CTA buttons they clicked, you need to place tags on your site to track this information. You can also use Google Analytics or Google AdWords to track this data.

• View Rendered Source

The View Rendered Source plugin is an essential tool for web developers. If the site you’re working on has JavaScript, this tool lets you compare your original page code with the rendered version and make sure there are no errors in the code implementation. For example, check if JavaScript is overwriting meta tags.

• Merkle’s Schema Markup Generator

This tool generates the necessary schemas in JSON-LD format. To do this, select the type of Schema markup, such as Local Business Schema, FAQ, Product, etc., and fill out the form to embed the generated Schema markup on your site.

• Copyscape

On-page SEO is about assessing the quality of the content on the site in question. For this reason, you can use a tool called Copyscape to detect duplicate text. The content check in this tool is free, and you can upgrade to the premium version for more detailed, in-depth checks.

• Free SEO research tools

• BuzzSumo

One of the prerequisites for success in content marketing is that you have sufficient knowledge about the topics needed and current trends in your industry. In this regard, there is a tool called BuzzSumo that shows content popular on social media based on searched topics. With this tool, you can generate content ideas and identify the most-searched keywords across different fields.

• similarweb

Using SimilarWeb to analyze traffic and domain visits is free. You can use this tool in both online software and plugin modes. Similarweb shows your site statistics in 3 time periods: 28 days, 1 month, and 3 months, and allows you to compare 5 competing sites with your site. In the free version of this tool, you can see 5 keywords that rank on your ssite’ssearch results. You can also view your site’s rank in a specific category or country.

• wappalyzer

Wappalyzer is one of the most widely used tools in SEO site analysis. With the Wappalyzer extension, you can identify the type of content management system, web frameworks, server software, analytics tools, and more about a site. Using this extension gives you greater control over review and selection. When you install this extension in your Chrome, it automatically analyzes your site and provides you with information about the type of CMS site, plugins, and programming language.

• Wayback Machine

With the help of the Wayback Machine tool, you can travel back in time to pages published on any site. It is possible to see sites that were previously active but have not been deleted. In some cases, such as important and frequently visited sites, this storage even includes audio, video, and software. Access to the archives of this service is free for the public.

• Free ranking checking tools

• Ahrefs SERP Checker

With the free Ahrefs SERP Checker too, you can see the top 10 domains for any keyword in 243 countries and thoroughly examine the SERP results.

• SerpRobot

Online trackers, or keyword ranking tools, are one of the most essential tools in SEO for a site. SerpRobot is an online platform that allows you to check your site’s keyword rankings daily.

• SEO Search Simulator by Nightwatch

The keyword ranking analysis stage is one of the daily challenges SEO experts face. By installing the SEO Search Simulator by Nightwatch extension on the Chrome browser, you can see the ranking of a keyword with a simple click in this extension without searching for it on Google pages. After installing this extension, write the desired keyword in the search query section, enter the address of the site where you want to see the ranking of that word in the search results in the find URL section, and click on the perform search option. You can select a country and a specific language to view SERP results more accurately.

• LSIGraph

Words related to the main keywords are called LSI. One effective SEO method is to identify and understand LSI keywords. For example, if the topic of your content is “Samsung laptop”, your LSI words are the words “buy Samsung laptop online”. To check these types of words, enter the main keyword in the LSIGraph tool to get its LSI-related words.

• Free site speed testing tools

• Lighthouse

One of the most important tools for analyzing user experience factors on pages is Google’s Lighthouse. Lighthouse evaluates your site and assigns each page a score from 1 to 100 based on performance, accessibility, SEO, best practices, and progressive web apps (PWAs).

Google Lighthouse assigns a score to each evaluated factor and displays it in a pie chart, with colors indicating performance: green (excellent), orange (average), and red (poor). By viewing these scores and reading the recommendations and solutions in the Google Lighthouse report, you can easily identify and fix the weaknesses and strengths of your site pages.

• PageSpeed Insights

PageSpeed ​​Insights is a site speed performance monitoring tool that reports Google Lighthouse metrics. In addition to displaying Google speed metrics, this tool reports site issues and suggestions to improve site speed. This tool is completely free to use, and you can analyze your site’s performance in Page Speed ​​Insights at any time.

• WebPageTest

WebPageTest helps you test your site speed and report on issues and suggestions. WebPageTest is similar to other site speed testing tools, but you can select more geographic locations and browsers, including mobile browsers and different smartphone models, to report on. This tool will give your site a score from A to F based on tests including TTFB, compression, caching, effective CDN usage, and more.

• Web.dev

Web.dev is another Google Chrome tool for speed testing that provides users with different information compared to Page Speed ​​Insights. The tool’s report is not provided separately for mobile and desktop; it is presented as a single report in four sections: performance, accessibility, practical actions, and SEO. The score for this tool is calculated on a 100-point scale. This also helps you measure your site’s page speed and provides actionable recommendations to improve your site.

• Free WordPress SEO Tools

• RankMath

SEO Rank Math is the newest WordPress SEO plugin that has replaced the Yoast plugin in recent years. With its features, this plugin is the best assistant for checking on-page SEO factors. The free version of this plugin offers solid features for WordPress management. But to access the full features of this versatile plugin, you need to purchase the professional or premium version.

For example, with the appropriate Rank Math solutions for adding ALT and Title tags, you can optimize images and display them in the content for free and with maximum features. Consider that if you are currently using the Yoast SEO plugin and want to replace Rank Math, you can easily and in the shortest time transfer your information to Rank Math with the help of the Import Data From Yoast SEO tool.

• Yoast SEO

Yoast SEO is the oldest and most popular WordPress SEO plugin, still used by many webmasters. By installing and activating this plugin, you can see the content being reviewed by this plugin while uploading and publishing it. In fact, the Yoast SEO plugin analyzes what search engines consider important in your content and provides suggestions to improve it. If we want to name a few features of Yoast SEO, we should mention optimizing pages for Indexing, keyword optimization and suggestions, automatic sitemap creation, page content optimization, and redirect management.

Final words

In any business, using auxiliary tools to improve work speed and accuracy is essential. For SEO experts, SEO tools also help improve thesite’s SEO performance. In general, all the tools we categorized in this article for specific purposes are available in two types: paid and free. Which tool is more efficient and economical for you depends entirely on the goals and SEO activities of your site.

The best option is to use tools with which you can perform several tasks—for example, analyzing the ssite’sbacklinks along with Cure Research. On the other hand, you should also pay attention to the user interface and dashboard of the tools and choose those that, in addition to delivering comprehensive, professional reports, provide easy, understandable access to all data.