How to increase SEO: Ways to improve and promote website SEO 2026
When setting up a website for your business, you need to think about things like how the site will be designed and structured, and how you will appear in the first results of Google. Many of these concerns are directly related to improving your website’s SEO, which is the strategy that increases your credibility and value in Google’s eyes. In this article, we’ll talk about on-page and off-page SEO strategies to improve your website’s SEO.
Before we get into the SEO strategies, let’s remember a few things. Some of these methods may be effective for a single page rather than the entire site. Ultimately, SEO for each of these pages will improve the website’s overall SEO.
Improve site page loading speed
According to Google’s latest announcements, fast websites will rank better in Google results. This affects the user experience of site visitors. The standard loading time for each page is 4 seconds or less. If you do not adhere to this standard, your site’s bounce rate will increase, and you will lose users over time.
Common solutions webmasters use to improve site speed include lazy loading, caching, and code minification. In addition to these common methods, there are various WordPress plugins that can be installed on your WordPress site to increase site speed.
Improving the quality and structure of site content
Before you think about SEO, you should focus on the user experience of your visitors. In this way, ranking improves by enhancing site structure and user experience. The way the site’s pages are arranged, the quality of the content, and the internal linking between pages are very important to Google. Also, producing valuable content is the most important foundation of any content program; therefore, to succeed, you need to deliver high-quality, up-to-date, optimized, and consistent content. Also, build the site’s content publishing structure using the Pillar and Cluster or Cornerstone techniques, and structure your articles using the Skyscraper technique.
Site image optimization
Most of the solutions that are said to improve SEO are in the field of content, but it is not the case that search engines only check the text on your site. Images also play a significant role in your site’s overall score. For example, imagine that you do not care about the size of the image uploaded to your site. How large is the image size? This can negatively affect the site’s loading and speed.
Every image on the site has an Alt tag. This tag is assigned to the image as an attribute in content management systems. The alt attribute is the alternative text that replaces an image if it fails to load. On the other hand, images that also use keywords in their Alt text tag are seen by Google and may appear in the Search Images section of the results page.
Keyword selection and research
Improving your website’s SEO is meaningless without keyword research. In fact, finding the main keywords is important in two ways: by searching for keywords, you can find interesting topics in your field of expertise, and with the help of keyword research, you can find the best keywords for content production and adjust your content production strategy accordingly. There are many ways to find keywords suitable for your field of work; you can use various tools to check keyword search criteria and find more ideas.
Site code optimization
Compliance with coding standards is one of the most important considerations when designing web pages. The website design should ensure there are no bugs or issues in the infrastructure or HTML code. Simple and optimal coding directly impacts website efficiency and speed. By observing the following points, you can prevent issues with performance, speed, and Google crawlers. For example, using inline JavaScript is a common mistake when coding a website and can cause display issues. Also, using outdated HTML and CSS and forgetting core site tags, such as the title tag, are common issues most programmers encounter.
Using external link building to improve SEO
After reviewing the site’s content, Google’s robots look for reliable sources and references to verify your content. In fact, when a site, blog, or forum talks about you that has a good score in Google’s eyes, Google will also care more about their confirmation than your own explanation. What is difficult and time-consuming in making a site popular is that receiving links from other sites is completely natural and without interference. That is why you should first familiarize yourself with natural link-building techniques and use this method to speed up the process of building backlinks. In this regard, you can use various methods such as publishing ad reports, buying backlinks (site-wide links), Promax links, comment backlinks, publishing guest posts, and more.
Improving website SEO with internal linking
Strengthening internal linking within a site plays a vital role in improving its SEO. Internal linking between pages determines their importance to Google’s search bots. The more relevant and quality links referencing a page, the higher the authority of that page will be, and Google will realize that the content is of higher value. For principled and effective internal linking, you must know the rules of the game; for example, internally link related content to each other to direct visitors to valuable pages of your site. Link main pages with precise keywords. Use their authority and value to improve the ranking of new content by linking to old blog posts. When building links and establishing connections between pages, pay attention to the following feature of links so that the transfer of authority and page rank occurs correctly.
Mobile site optimization
Mobile optimization is no longer optional; it is a must for any site. Mobile SEO is all about user experience. Google, one of the most important search engines, considers several factors when optimizing a site, including using correct coding to optimize for mobile. Site responsiveness is one of the main criteria.
Improve your site’s SEO using Featured Snippets
You’ve probably experienced that when you search for a topic on Google, before displaying various links, a bulleted list or short definition appears at the top of the results. This information is additional content related to the search term. Given that the first page of Google contains a list of the best and most trusted Google content about the keyword in question, Google selects the information needed to create a featured snippet from the content available on that page.
In general, feature snippets are seen more often than other sites due to their strong positioning and distinct appearance. Obtaining these positions will increase page views. There are different types of feature snippets that provide information based on the question type.
Paying attention to site design and formatting
Site templates are HTML code that makes content and information understandable to search engines. You can launch a site by designing and coding it or using ready-made WordPress templates. The method to use for site design depends on various factors. But the most important thing to remember is that there is a fit between the design and site template and your business. The next step is to review the site structure. By adhering to standard URLs, optimizing site code, and ensuring the site displays responsively, you can deliver a consistent site with proper formatting.
Choosing the right title and meta tags for pages
As noted, each page on the site has a unique topic, title, and URL. This title and topic signal to search engines what the page is about. One of the most important factors in improving the site’s ranking is the page title. Google recognizes the title in the meta title tag. That is, the tab at the top of your browser that displays text when you hover your mouse over it. This text is the title of the page. This title differs from the text used as the article title on the page with the H1 tag. Try to use the keyword in this title.
The description or description tag is the same summary shown in the results list when we search for a keyword in Google. For site content and pages, you can enter this description in the meta description section so that search engines know what your content is intended to present to the user. Try to use the keyword in this text as well.
Final words
Every webmaster aims to improve their website’s SEO and attract more traffic. But despite Google’s recommendations and the experiences of others, only a few SEO techniques are implemented on the site. One of the suggestions from leading practitioners in this field to improve SEO is to stay current with the latest techniques and keep your information up to date by consulting reliable sources.
